Alex PRA
helping clients to improve the return on investment in PR and marketing communications
Who we are
What is Alexor?
Alexor is an independent, public relations management consulting practice which helps clients identify PR inefficiency problems, together with their causes and solutions. We work in the private and public sectors.
Our advice is both expert and objective, because we have no implementation agenda. We have no interest in taking over your public relations business. Our goals are three-fold:
- to show how existing PR systems and strategies can be improved so that budgets and resources are concentrated on initiatives which deliver the greatest commercial benefit
- to help facilitate the most productive and mutually rewarding relationships between clients and their PR support resources (agency or in-house)
- to ensure a new enterprise establishes the most efficient and effective PR programmes and systems from the outset.
We deliver these benefits quickly and cost-effectively through a team of consultants who have all held senior directorships and management positions at top consultancies and within in-house communications teams. Their combined expertise represents decades of personal experience at the leading edge of public relations practice.
Alexor was originally called Optimum Strategy when it was established in 2002 as a sister company to web intelligence firm, Optimum.web. The company changed its name in 2010 following the sale of Optimum.web to Red Eye International. To see press comment on Optimum Strategy click here:
Optimum Strategy’s clients have covered many business sectors ranging from Skandia Financial Services, Alberto Culver, Reuters and Waitrose to PR agencies such as Hudson Sandler Communications and the Event Caterer of the Year, Jackson Gilmour.