Alex PRA
helping clients to improve the return on investment in PR and marketing communications
Our role
Is your public relations budget delivering maximum value for money and the best results for your business?
Every senior manager with a responsibility for communications has asked this question at some time. Alexor’s own research and experience suggests that 25% of business expenditure in this area is wasted every year. And for companies that retain a roster of PR agencies and run an in-house department, the figure can be much higher.
How can PR efficiency improvements of 25% be predicted?
Every PR programme has its own objectives and strategies but implementation methods, which can be highly inefficient, are similar across all PR channels. Alexor’s consultants draw on their wealth of experience to identify ways in which a company’s PR investment can be made to work harder. Typical areas where we apply our knowledge to substantially increase a client’s return on investment are:
- Making PR objectives truly measurable
- Defining a clear, coherent PR strategy geared to commercial aims
- Sharpening targeting through better customer and media understanding
- Implementing meaningful measurement and evaluation techniques
- Allocating financial and human resources more effectively
- Improving programme management skills